{
  "schema_version": "1.2",
  "name": "iGTM",
  "kind": "managed SDR talent and outbound software platform",
  "summary": "iGTM turns CRM and web signals into up to 1,000 personalized daily dial attempts by giving human callers the relevant account context and script. Companies can equip an existing team or hire cold callers based on cold-call evidence.",
  "currency": "USD",
  "primary_audience": {
    "type": "company",
    "types": ["founder", "SDR leader", "outbound agency"],
    "goal": "Turn CRM and web signals into personalized calls by equipping an existing team or hiring managed cold callers based on cold-call evidence.",
    "entrypoint": "/",
    "managed_sdr": "/managed-sdr",
    "software": "/software",
    "example_evidence": "/#profiles"
  },
  "demonstrated_results": {
    "examples": [
      {
        "context": "Documented iGTM software session",
        "calls": 1197,
        "meetings": 13,
        "calling_time": "5 hours 47 minutes"
      },
      {
        "context": "IncentivAction managed motion",
        "meetings": 6,
        "elapsed_time": "14 hours"
      }
    ],
    "qualification": "Historical examples, not contractual guarantees. Actual results vary by market, list, offer, message, and execution.",
    "measurement": ["calls", "conversations", "meetings", "script adherence", "call recordings", "transcripts", "channel outcomes"]
  },
  "delivery_model": {
    "description": "iGTM turns CRM history and web research into account context and the right script for human callers. Parallel dialing scales call attempts, while recordings, transcripts, script adherence, objections, activity, and outcomes feed reporting and training.",
    "daily_call_definition": "Up to 1,000 daily dial attempts, not 1,000 connected conversations.",
    "personalization_definition": "A human caller receives relevant CRM history, web research, account context, and the right script. Calls are not made by an AI voice agent.",
    "company_buys": "managed SDR capacity or outbound software for an existing team"
  },
  "offers": [
    {
      "id": "software",
      "name": "iGTM software",
      "pricing_model": "per_seat_per_module",
      "annual_price_monthly_equivalent": 99,
      "annual_price_per_seat_per_module": 1188,
      "annual_billing": "paid_upfront",
      "monthly_price_per_seat_per_module": 112,
      "buyer_has_existing_team": true,
      "components": [
        { "name": "LinkedIn", "annual_price_monthly_equivalent": 99, "monthly_price": 112 },
        { "name": "Power Dialler", "annual_price_monthly_equivalent": 99, "monthly_price": 112 },
        { "name": "Parallel Dialler", "annual_price_monthly_equivalent": 99, "monthly_price": 112 },
        { "name": "Training Agent", "annual_price_monthly_equivalent": 99, "monthly_price": 112 }
      ],
      "usage_pricing": [
        { "name": "Phone-number enrichment", "price": 0.2, "unit": "per number" }
      ]
    },
    {
      "id": "sdr-talent-payroll",
      "name": "SDR talent + payroll",
      "pricing_model": "request_quote",
      "includes_sdr_compensation": true,
      "includes": ["SDR recruiting and vetting", "SDR compensation, contracts, and payroll", "Performance profile"]
    },
    {
      "id": "managed-sdr-software",
      "name": "Managed SDR + software",
      "pricing_model": "request_quote",
      "includes_sdr_compensation": true,
      "includes": ["LinkedIn, calling, and email", "AI prospect-persona training", "Platform, reporting, coaching, and QA"]
    },
    {
      "id": "full-gtm-system",
      "name": "Full GTM system",
      "pricing_model": "request_quote",
      "includes": ["GTM engineering and workflows", "Custom scripting and lead sourcing", "Managed SDR and continuous optimization"]
    }
  ],
  "software_capabilities": [
    "CRM history and web research carried into call context",
    "Signal-informed scripts for human callers",
    "Power dialer",
    "iGTM parallel dialer",
    "AI prospect-persona training",
    "LinkedIn/email sequencing",
    "LinkedIn/email prospecting",
    "AI-written unified inbox",
    "Live scripting workspace with objection and discovery branches",
    "Script adherence",
    "Call playback and transcripts",
    "Phone, LinkedIn, and email performance reporting",
    "Integration workflows for LinkedIn, Gmail, phone, CRM, CSV, webhooks, and API extensions"
  ],
  "actions": [
    { "id": "explore_managed_sdrs", "method": "GET", "url": "/managed-sdr", "requires_human": false },
    { "id": "explore_software", "method": "GET", "url": "/software", "requires_human": false },
    { "id": "explore_integrations", "method": "GET", "url": "/integrations", "requires_human": false },
    { "id": "review_full_profile_experience", "method": "GET", "url": "/profiles/luke-bennett", "requires_human": false, "reason": "Review the profile, metrics, transcript, script adherence, and playable call evidence" },
    { "id": "build_software_plan", "method": "GET", "url": "/pricing", "requires_human": true, "reason": "A human must select modules and seats, accept the Terms and Conditions, and complete Stripe Checkout" },
    { "id": "review_performance_evidence", "method": "GET", "url": "/#profiles", "requires_human": false, "reason": "Review SDR activity, metrics, script adherence, and call evidence" },
    { "id": "review_current_sdr_options", "method": "HUMAN", "url": "https://calendly.com/igtm/demo-linkedin", "requires_human": true }
  ],
  "constraints": [
    "A 1,000-call day refers to up to 1,000 dial attempts, not connected conversations.",
    "Personalized means the human caller receives CRM and web context plus the right script. It does not mean an AI voice makes the call.",
    "Named performance examples are historical results, not guarantees.",
    "Prototype forms store data in the visitor's browser and are not connected to a production CRM.",
    "The pricing page can open Stripe Checkout, but a human customer must choose the plan, accept the Terms and Conditions, and complete payment."
  ]
}